great read on plant-based "egg", CP dubs its "holy grail" came across this neat piece by the Canadian Press on Nabati's plant-based "egg" https://www.msn.com/en-ca/money/topstories/edmonton-s-nabati-foods-racing-to-bring-plant-based-egg-to-global-markets/ar-AAQGY3q?ocid=msedgntp
It talks about how despite the popular opinion that the plant-based market is beginning to feel oversaturated, the climate crises is still propelling people more than ever to look for alternative foods and when something like an "egg" alternative is done right, it could revolutionize not just breakfast, but a vast category of baked goods, snack foods and more — making it the Holy Grail of plant-based industry.
I would recommend reading, informative yet light piece.
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