article in Bulls and Budhttps://www.benzinga.com/markets/cannabis/19/03/13292012/bulls-and-bud-of-the-week-true-leaf-and-mary-janes-the-women-of-weed
True Leaf I was once accused of caring for dogs more than people.
This, after spending close to $3,000 to cover the cost of a surgery that would allow my dog to live a few more years.Become a cannabis insider with data delivered to your inbox daily from New Frontier D
I wouldn’t say such a thing is evidence of my caring for dogs more than people, but it's a clear indication I pretty much treat my pets as family. I make no apologies for this, either, and I know I’m not alone.
Truth is, particularly in the United States, Canada and Europe, pet owners spend small fortunes to keep their pets healthy and happy. In fact, the global pet care market is expected to be valued at more than
$202.6 billion by 2025. That isn't chump change.
One area of this market that I find particularly interesting is the cannabis-based pet care market. Yeah, such a thing exists, and it’s expected to be worth about
$125 million by 2022. Certainly not a massive market at the moment, but it’s one that is controlled by only a small number of companies.
The Cannabis Capital Conference is coming back to Toronto! Click here to learn how you can join Tim Seymour, Jon Najarian, Danny Moses, Alan Brochstein and many others. One of those companies is
True Leaf Medicine International Ltd TRLFF 10.29%, and last week it was
upgraded from the OTCQB Venture Market to the OTCQX Best Market, under the symbol “TRLFF.” True Leaf has also been trading on the CSE, but with this recent upgrade to the OTCQX, the company will now have more exposure to U.S. investors. And as we saw last week, it didn’t take long for that message to get out.
Here’s how the stock performed within the first five days of being upgraded to the OTCQX:
Clearly, there’s an appetite.
(Full disclosure: I own shares of True Leaf) Now True Leaf does have a bit of a first-mover advantage, as it’s been operational since 2013. Its products, which include offerings to help pets with anxiety, general health, and hip and joint pain, are sold in more than 2,000 stores throughout North America and Europe. It currently has deals with the following retailers …
- • Amazon.com, Inc. AMZN 1.01%
- • PetSmart Canada
- • Das Futterhaus - second largest pet store in Germany
- • Pet Supplies Plus - fourth largest pet store in North America
- • Global Pet Foods - sixth largest pet store in North America
Sales for fiscal year 2018 came in at $1.06 million, representing a year-over-year increase of 280 percent with a 45-percent gross margin.
In addition to its pet operations, the company is also expected to be licensed to grow and sell cannabis for human consumption this year.