Penetration Verses SalesIt's not rocket science, the more stores your beverages are in and the higher your beverages are on the top ten selling lists the more sales a company will have. So looking at the average sales per beverage on the top ten selling lists of Ontario and B.C. we find the average per day sales are 8 units. Again it doesn't takes being a rocket scientist to know those near the bottom of this list will sell less and those near the top will sell more per day. It's better to be surprised to the upside so that is why analysts use a general average. There is one exception, when a new beverages is introduced and it's a hit, the beverage may not be on the top ten list until it's been on the market for a month or two ( top ten lists are a delayed look at standings ). For this company they have at present two beverages like this Summer Punch and Pineapple Express. Back to penetration verses sales, At present if we look at penetration numbers of all products on the top ten delayed lists we can now slot this companies beverages on that list based on penetration percentages of all top ten beverages. Ontario- #2 Strawberry Kiwi, #4- Summer Punch, #5- Pinapple Express B.C. #4 Canajo, #6- Summer Punch #7- Pinapple Express, the B.C. placings are rising every week as the penetration numbers catch up to the established beverages. To get an estimated general average of sales based on this companies up to date penetration numbers you look at total penetration numbers for each beverage on the up to date top ten best selling lists. Combined Ontario and B.C for each beverage Strawberry Kiwi 1167 stores, Summer Punch 1028, Pinapple Express 916 and Canajo 824. There you now have the information to understand where their total sales are as of today. There is one concern, do they have enough working capital at present to fill all these orders?