WOW something is happeningI see those over on CEO.CA have noticed it also. The colective project beverage blood orange has seen their penetration numbers drop along with a number of other beverages they sell, this could mean they have gone out of business or are about to. They had very strong penetration numbers above 60% now well below 40%. Now this companies strawberry kiwi has the strongest penetration numbers for a beverage. Mybe just a glitch for collective will have to watch close, they where the company with the #1 market share, not anymore with these penetration numbers.