2023-10-05 10:34 ET - News Release
Mr. John Kueber reports
NEVIS BRANDS INC. ANNOUNCES LICENSING AGREEMENT AND EXPANSION OF MAJOR BRANDS TO CALIFORNIA
Nevis Brands Inc. has secured an agreement with Blaze Life Holdings LLC to produce and distribute Major in California. According to an MJ Biz Factbook estimate, the California cannabis market is $5.9-billion, one of the largest in the world.
"As a proven, leading brand, we are excited to be the exclusive partner of Nevis Brands for the production and distribution of Major," said Shreyas Balakrishnan, chief executive officer of Blaze Life Holdings. "We are committed to driving the growth of the cannabis beverage category in California through partnering with strong and established brands. Our investment in optimizing the supply chain streamlines the route to market, reducing barriers to entry in a particularly complex market as California cannabis."
Major will be available in five flavours, including Sunset Pink Lemonade, Pacific Blue Raspberry, Sacred Grape, Volcanic Orange Mango and Passionfruit. Major is a dosable 100-milligram-tetrahydrocannabinol beverage that delivers the effects of cannabis within 10 to 20 minutes of consumption. Over four million bottles of Major have been sold since its initial launch in Washington State in 2019.
"California is a large, developed cannabis consumption market and we look forward to Major being available to consumers throughout the state before the end of 2023," said John Kueber, chief executive officer. "In less than 100 days, we have added two new states for our products and are especially excited to be offering Major in the largest cannabis market in the United States."
About Nevis Brands Inc.
Nevis innovates and develops cannabis products that have been consumed by millions of consumers across Washington, Oregon, Colorado, Arizona, Nevada and Ohio. Led by its flagship brand Major, Nevis partners with leading cannabis product manufacturers and distributors to enhance their product offerings.
Nevis Brands is publicly traded on the Canadian Securities Exchange under the symbol NEVI and on the Frankfurt Stock Exchange under the symbol 8DZ.