CSE:NPRA - Post Discussion
Post by
waves1 on Nov 02, 2021 1:01pm
$NPRA hires Kate Cash as VP of CPG Sales!
Nepra Foods ($NPRA $NPRA.c $NPRFF) announced the hiring of Kate Cash as the Vice President of Consumer Packaged Goods Sales today.
- Extensive background in CPG sales strategy and execution
- Particular focus on shaping product messaging that resonates with communities of healthy eaters
- 13+ years of sales experience in the natural products industry
Cash will be responsible for:
- Growing $NPRA's PROPASTA line of ready-to-eat frozen meals
- Designing and implementing best-in-class CPG sales processes
- Providing exceptional account management to CPG end customers
Plus, the frozen food aisle has been a growth driver for retailers with acceleration ahead of most other departments
- US consumers spent 20% more on frozen foods in September 2021 compared to September 2019
- Frozen foods are a pandemic powerhouse ringing in $65.1B in retail sales in 2020, a 21% increase from last year
- Dollar sales for plant-based friendly foods were up 28%, vegan-friendly foods up 28% and allergin friendly foods up 36%
Cash seems to be a great fit for $NPRA IMO, I really like the fact that she has specific experience within the natural products industry. Her focus on growing the PROPASTA line will be a great benefit to $NPRA as well, given the massive increases within the frozen food aisle.
https://finance.yahoo.com/news/nepra-foods-welcomes-vice-president-100000084.html
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