Launching New AR for eCommerce Hologram Marketing click here for the news release VANCOUVER, British Columbia, Sept. 30, 2020 (GLOBE NEWSWIRE) -- NexTech AR Solutions (NexTech) (OTCQB: NEXCF) (CSE: NTAR) (FSE: N29), an emerging leader in augmented reality for eCommerce, AR learning applications, and AR-enhanced video conferencing and virtual events is pleased to announce that it is launching its new “Genie in the Bottle” augmented reality marketing program. The Genie in the Bottle program will first be used in Q4 2020 to promote a new proprietary line of organic human supplement products developed by Nextech called ‘TruLyfe’.
Demo video of Genie
https://vimeo.com/463141459
Genie in the Bottle is a human hologram, in the form of an interactive dietician, that shares nutritional insights and information with customers who scan the ‘TruLyfe’ supplements QR code through the NexTech AR app. This platform will mark the beginning of a new way for eCommerce brands to directly reach their customers through an immersive episodic storytelling experience unlike anything seen before.
The initial launch of this AR hologram technology will occur in parallel with the launch of a new NexTech brand of organic gummy bear human supplements geared toward immune health called TruLyfe. In the past 90 days, prior to the official launch of this program to the public, NexTech has signed new distributor deals with major brands such as; Dyson, Philips Norelco, MR. Coffee, VitaMix, MetroVac, Breviel, and Cusinart which are all doing extremely well. The Genie in the Bottle technology will be tested in-house on the ‘TruLyfe’ brand products before being rolled out to the company’s other brands in Q1 2021.
Link: TruLyfe Brand
According to emarketer, digital ad spend in the U.S. alone is going to be $28 billion in 2020 and growing, NexTech’s Genie in the Bottle AR hologram technology is targeting this market. According to Statista: Global eCommerce sales are expected to top $4.2 trillion USD in 2020 and reach more than $6.5 trillion by 2023. More than 2.1 billion shoppers are expected to purchase goods and services online by 2021.
"As a registered dietitian and a clinical nutrition expert, I'm very proud and excited to launch our plant-powered immunity supplements and interact with our customers as the first Genie in the Bottle hologram! Our goal is to capture nature's special ingredients into quality supplements to help our consumers conquer their health and live their best lives,” comments Noora Mousa, Vice President of ‘TruLyfe’ and the company’s first Genie to be featured on the platform. “The Genie in a Bottle program will allow me as a registered dietitian to empower customers with digestible knowledge they need and will give customers their own dietitian in their pocket”
Evan Gappelberg, Chief Executive Officer, NexTech AR noted, “I believe that our Genie in the Bottle AR marketing program for eCommerce is truly game-changing technology that will forever change how brands interact with customers. This AR for eCommerce offering ties together many of our capabilities including integration with our newly-acquired AirShow application, leveraging our eCommerce sales and marketing machine which is already scaling into Amazon, eBay, Walmart.com, and others plus using Noora’s product knowledge and the ability to offer Noora as our “test” Genie. Not only do I see brands flocking to the ‘Genie’ but I also see this as a fantastic offering for consumers-- who doesn’t want a dietician Genie on demand?”
He continues, “with the golden age of eCommerce upon us everyone is shopping online and brands are looking for a way to communicate with these customers in personalized and engaging ways. We feel that our Genie In the Bottle bridges this gap for brands and represents a major business opportunity for us in house but also to resell to large global brands which we already have great relationships with and are looking for a channel to communicate with their customers.”
Launching November, 2020
TruLyfe and “The Genie” will initially launch 4-products with unique formulas to support immunity and overall health:
1) Tru - Elderberry + ( vegetarian 70 gummies ) 2 gummies per serving. 35 days.
Advanced formula crafted with plant-based ingredients along with the help of our honeybees to support your immune system all year round!*
This unique formula includes:
a) Elderberry: These tart berries of the Sambucus tree are rich in strong antioxidants called anthocyanins, responsible for their dark purple color and helping kickstart our immune system and fight off infections .
b) Vitamin C: An essential water-soluble vitamin known for its powerful antioxidant capabilities to protect our cells against harmful free radicals. Also, a key player in wound healing and maintaining a healthy immune system! *
c) Echinacea: A beautiful flowering plant related to daisies, contains antioxidants and phytonutrients that have been shown to stimulate immune function.
d) Propolis: A nutrient-dense bee glue made by honeybees to seal and protect their hives. Used by ancient civilizations due to its antimicrobial and anti-inflammatory activities to support and protect the immune system*
2) Tru - C ( vegan 60 gummies) 2 gummies per serving. 30 days.
Nourish your body with this essential nutrient and powerful antioxidant! Our Tru-C gummies are made with a clinically proven form of Vitamin C that has been shown to strengthen the immune system against infection, and helps our bodies absorb iron and produce more collagen for healthier hair, skin, and nails!
3) Tru - Turmeric + ( vegan 60 gummies ) 2 gummies per serving. 30 days.
A powerhouse formula to fight off inflammation and enhance immunity for better overall health.
This unique formula includes:
a) Turmeric: Known as the “golden spice” of South Asia, turmeric has been used as a key ingredient in medicine for centuries. Its main component, curcumin, has been clinically proven to reduce inflammation through its antioxidant properties.
b) Ginger: Well-known for its aid in healthy digestion and relief from nausea. In addition, it has been shown to decrease markers of inflammation and support the immune system in fighting off germs.
c) Black pepper extract: A key component of black pepper known as piperine lends a helping hand to our other key ingredient, turmeric, by increasing your body’s absorption of turmeric’s benefit-rich compound curcumin. In fact, when consumed together, piperine can increase the absorption of curcumin by 2000%!
4) Tru- Melatonin + (vegan 60 gummies ) 2 gummies per serving. 30 days.
Imagine feeling relief from all your stress and anxiety and finally getting a good night’s rest. This is all a possibility with our delicious gummies!
a) Melatonin: Known as the “sleep hormone” of the body, Melatonin not only helps you fall asleep faster, but also a powerful antioxidant and immunity enhancer. Melatonin allows you to get the rest you need, so you can live the quality life you deserve!
b) Passionflower: This mesmerizing, lilac-colored flower has been known to calm the mind and protect the immune system from negative effects of stress. By supporting relaxation and reducing symptoms of anxiety, passionflower can help you fall asleep worry-free.
c) Vitamin B6: Nourish your body with this essential nutrient. Vitamin B6 is a powerful nutrient that protects your nervous system and strengthens your overall immunity!
The company is issuing 980,000 3-year stock options at closing price of $5.59 under the company's stock option plan.