Sekur Private Data Ltd. Achieves Customer Acquisition Cost Toronto, Ontario and New York, New York--(Newsfile Corp. - June 14, 2023) - Sekur Private Data Ltd. (CSE: SKUR) (OTCQX: SWISF) (FSE: GDT0) ("Sekur" or the "Company"), a leading Swiss hosted secure and private communications platform, is pleased to announce that, since it has started optimization and SEO in January 2023, its Customer Acquisition Cost "CAC" was lowered to US$32 per Customer in June, month-to-date, while Life Time Value metrics "LTV" per customer has increased again.
In January 2023, The Company has embarked on a reduction of its Customer Acquisition Cost ("CAC") in order to focus on targeted digital marketing, such as Google Ads and META campaigns, and optimization of its Sekur website. Previously, the Company announced that is was targeting a CAC of US$75 or lower by the end of 2023, and a CAC of US$60 or lower for 2024 from direct marketing, not counting B2B partnerships, which would lower the CAC overall. The Company is targeting consumers and SMBs at this time and is improving its website content in order to inform SMBs and visitors on the benefits of using the Sekur privacy and security communications platform.
Alain Ghiai, CEO of Sekur Private Data, said: "We are very happy to be well ahead of our plans for our CAC reduction. The Company has a specific plan to tweak the CAC for the next quarter and increase the digital marketing budget gradually from August 2023 onward. Right now, if we count the money we are spending on digital marketing, and the organic growth from the SEO efforts, we are tracking a CAC of between US$30 to US$35. This is an amazing achievement in such a short time, and I want to congratulate our entire marketing team for their progress so far. A CAC of US$75 or lower is very attractive as we can scale and grow exponentially with the proper budgets put in place, and a CAC of under US$50 is extraordinary for us, so if we are under any of these numbers, we will do very well. Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any Big Tech platform, we offer a truly independent, private and secure means of communications without any data mining, through our proprietary technology and our secure servers based in Switzerland. We look forward to continuing to offer true data privacy to all individuals and their businesses and protect their intellectual property, and their privacy, from data miners and malicious hackers."
Since the Company has added SekurVPN and customized 'a-la-carte' bundles for consumers and businesses, approximately 50% of all customers have been buying bundles and 32% of customers purchased SekurVPN in the bundle or on its own.
On April 7th 2023, the Company launched its privacy VPN solution called SekurVPN, available through https://www.sekurvpn.com, or through https://www.sekur.com, and started commercial sales of its highly anticipated SekurVPN privacy and security VPN solution. The solution is also offered in USD, CAD, NZD, AUD, SGD, CHF, EUR and GPB. The Company plans to launch several videos on social media promoting SekurVPN in the coming weeks to select targeted audiences in the USA, and Australia. Recently Australia has been voted most hacked nation in the globe as of Q4 2022 according to this Cybersecutiy Connect article. The incident was discussed by Alain Ghiai, CEO of Sekur, in the latest Sekur Hack of the Week TV Episode on NewsmaxTV, Fox Business and on streaming media.
SekurVPN is especially meant for privacy enthusiasts and users wanting to protect their identity from hackers. An example would be users going to their e-banking or shopping online, using their emails, using messaging applications and wanting to have full privacy and protection from hackers hyjacking their IP location and signal. The service guarantees not to use Big Tech or Hyperscalers for its functioning or hosting, it guarantees that there are no third party bundles sold with it, so no data is leaked or sold to third parties, it guarantees no traffic pulling or monitoring, and no phone number required to register to the service.
According to a study and publication on forbes.com, 66% use a VPN to help protect personal data, 80% use a VPN for increased security and 33% use a VPN to mask their internet activity. More statistics can be found on this VPN Statistics And Trends In 2023 article.
https://www.newsfilecorp.com/release/169841