RE:RE:RE:TROUBLEThey don't need to be the biggest... they just need to have the highest quality / lowest cost. Their purpose-built "dutch style" greenhouses are going to provide them with this advantage. Late to the party? Demand will only increase over the next few years... and supply is projected to still not be enough, even just for this coming August! That's why everybody is scrambling to grow more, including Canopy. Besides... Canopy and the others are more like clients, rather than competitors. Sunniva is a b2b grower and will complement the capacity of other companies. I like Dr Holler's recent statement: We won't be the first, but we'll be among the last.