RE:RE:RE:RE:RE:RE:OK campus articleI wanted to say that I appreciate both of your contributions to this board. I think the marketing is going to be very key here. I wonder why they don't just brand things as Sunniva and then have sub brands under that umbrella.
Comparing apples to giraffes here, but if you look at Apple, everything is branded as being an Apple product, then the sub brand is the actual product itself like iPhone, iPad, etc. But it's all still Apple.
To me, creating different brands like Paradiso and Vapor Connoisseur creates brand confusion instead of brand recognition. I'd rather see products like Sunniva Med, Sunniva Rec, Sunniva Vape, etc... Get people used to the Sunniva name and build a loyalty to the brand based on high quality products and you'll create a following across all product lines.