Developed Analytics...One thing I have been thinking of is the name Dr. Sen is using for the technology that can measure the cannabinoids in Infuz2O; Developed Analytics. It seems like a strange name to me, and I was wondering why he chose it.
And so looking at it from a Functionalism perspective, perhaps it will allow other companies, in various industries, use the line "we have released a new product with water soluble THC in it, and we use developed analytics to measure each and every item to ensure Health Canada standards and safety practices.." note the lack of capital letters on Developed Analytics...
So they can claim they are being diligent and perhaps even innovative when describing their use of an already developed process and technology. I think that is pretty genius of Sen. Cheers!