A good point Someone on yahoo made a good point about when setti mentioned that big tobacco gets annoyed when there's a new product on the market.
could be part of the reason they arnt screaming any sales numbers or demand yet. Simply saying the menthol is selling out first is likely there way of keeping investors up do date without bringing attention from the BT companies.
my thinking of it now , is that we won't likly here huge news on sales numbers untill a solid distribution deal is made with large chain retailers and gas stations.
Once a contract is solidified with say couche tard for example, then they can move forward with releasing bigger news, and marketing without the threat of a BT companie trying to hold them up from being placed on larger retail store shelves.
Just a thought.