RE:Yep. 9000 convenience stores in Ohio.
AUborealis wrote: Each stocking 2 cartons of the 3 varieties = 54000 cartons = 540000 packs @ $4.00/pk = $2.1 million.
Just to introduce the Brand.
Give it a month or two more because the intial stores will be re-ordering at the same time.
Just reminding you that for revenue purposes Taat's customer is the distributor, not the end user. Taat receives a bit more than half the retail price as revenues with the balance being split between the retailer and the distributor. Under your scenario, then, the revenues accruing to Taat would be little more than half the $2.1 million you calculate. To the extent the BOGO offer is extended, Taat's revenues will be decreased further.