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Taat Lifestyle & Wellness Ltd. C.TAAT

Alternate Symbol(s):  TOBAF

Taat is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. Taat's base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, Taat is launching in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion global tobacco industry.


CSE:TAAT - Post by User

Post by yycblackgoldon Jun 10, 2021 4:48pm
394 Views
Post# 33366957

TAAT share price estimates based on revenue

TAAT share price estimates based on revenue"6 months ago, we officially shipped our first carton of TAAT™ cigarettes for retail consumption. We now ship 57,000 10-pack cartons monthly to satiate retail demand in Ohio." At $40 per carton, that's 2.28 million in revenue per month or $27.4 million a year from Ohio alone! 

Altura Multiplier: $27.4 MM in revenue x 25.3 = $693 MM USD = $846 MM CAD/95.4 MM shares = $8.86 CAD/share just on for proven Ohio sales alone!!!!!!

RLX multiple: $27.4 x 105 = $2.9 Billion USD = $3.5 Billion CAD = $36.19/share share just on for proven Ohio sales alone!!!

Total Sales Estimates for Q2:
Online:  record production of $150,000 in first 3-4 days ($50-$37.5 K per day), let say 75 days of online sales $20 K per day = $1.5 MM
Stores: 150 locations selling 57,000 10-pack cartons monthly for 2 of the 3 months in the quarter = $4.6 million
WWV = $1 MM
England/Ireland distributor = $130 K
So maybe $7.2 MM in revenue, for the 1st quarter of sales not bad ($28.9 MM in a year assuming no further growth).

Using:
Altura Multiplier: $28.9 MM in revenue x 25.3 = $731 MM USD = $893 MM CAD/95.4 MM shares = $9.36 CAD/share
RLX multiple: $28.9 x 105 = $3 Billion USD = $3.6 Billion CAD = $37,78/share

In 2017 Juul had $1.5 billion in revenue, Altria invested $12.8 billion for 35%, gives a $38 billion valuation or 25.3 x revenue.  Using our 2,760,000 expansion based on Joe's Facebook live today production capcity x 10 packs per carton x $4/pack = $110.4 MM in revenue x 25.3 = $2.8 BILLION market cap or $29.26USD/share or $36.58 CAD/share.

Setti has referenced RLX, this vape company, market cap $47.5 billion, $340 MM in sales first 9 months 2020.
Assume $453 MM yearly sales, RELX trades at 105 x revenue.

Previously announced online sales $100,000 over the weekend and $50,000 in the first 2 days.  Assume online $25,000 per day.
$1 MM order from one distributor.  Assume we can do this 10x in one year.
Add Crossmark $10 MM a year in revenue
Using online  $25,000 / day current revenue, +$10 MM distributors +$10 MM Crossmark,  , $29.125 MM / year, using 105x revenue, gives a TAAT market cap of $3.1 Billion or USD$33 / share or $42 CAD/share!!!
Using Altria revenue multiplier gives $9.91 CAD/share!
This does not include: sales from Canada, Europe and of course ASIA!
We are well on our way towards a greater valuation!


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