RE:RE:IQOS banned in America. Ya That's crazy.
I wonder if setti new they were infringing on someone else's IP, he said that the reduced risk products weren't working and they were dumping billions into a failing idea, maybe he also new this would Be a huge legal issue as well.
anyways. This is great news for taat, that competition has been completely eliminated, and it must give setti a huge reassurance that he made the right choice to leave Philip Morris in the first place.
Maybe we see a partnership of some kind in the near future. Nothing less then a 5 billion dollar buy in though. For maybe 10% of the company lol