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VLN cigarettes:
In 2017, the FDA announced a comprehensive plan to limit the level of nicotine in all cigarettes, rendering them minimally addictive or nonaddictive. To be clear, no cigarette is safer even if it contains much less nicotine. VLN® must still include Surgeon General’s warnings and FDA-authorized language on its packaging and marketing materials. A pack of VLN® cigarettes will be similarly priced to full nicotine premium brands, approximately $9-$12 depending on tax. Illinois is the second most expensive cigarette retail market in the United States.
The three- to six-month pilot will be the first U.S. sales of VLN® King and VLN® Menthol King cigarettes. 22nd Century is also launching VLN® cigarettes in South Korea, its first international market. Following the pilot, 22nd Century and Circle K intend to expand sales nationwide to more than 7,000 stores in 48 states.