About Michael Saxon
Saxon has considerable experience in attaining profitable market penetration for tobacco products in the US as well as several international markets. He is expected to be instrumental in helping to scale TAAT’s footprint at a global level. He is an accomplished consumer products executive, with 25 years of experience growing Fortune 100 businesses in the US, Europe and Asia. He has successfully influenced government policy and led business units with full P&L responsibility from $100m to $3bn, while operating in different regulatory systems. Saxon has a history of setting record income and market share results in a wide range of market conditions and has succeeded using various go-to-market models. He has a lot of experience of creating new products and brands and has been the catalyst for successful large scale transformation initiatives that have helped to drive organic growth, as well as executing M&A transactions to enter new markets.
Importantly he has extensive Big Tobacco experience, having worked at both Altria and Philip Morris International (he was head of Altria’s Corporate Venture Fund). He led PMI’s business activities as general manager for Norway and Denmark.