Canada NewsWire
VANCOUVER, June 6, 2019
General Counsel Mr. Caleb Zobrist is named Executive Vice President
VANCOUVER, June 6, 2019 /CNW/ - 1933 Industries Inc. (the "Company" or "1933 Industries") (CSE: TGIF) (OTCQX: TGIFF), a vertically integrated cannabis consumer packaged goods company that owns licensed cultivation and manufacturing assets to support its brands, is pleased to announce the appointments of Ms. Ester Vigil as President of the Company and Mr. Caleb Zobrist as Executive Vice President, effective immediately.
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As President of the Company, Ms. Vigil will have oversight of sales and marketing, with the aim of establishing the Company's wellness products as the premier cannabis and CBD brands in the marketplace. Ms. Vigil is a skilled marketer and brings more than 17 years' experience in the cosmetics industry, having worked for companies such as Peter Thomas Roth and Sephora. During her tenure as Vice President with 1933 Industries, she was responsible for all sales initiatives, client management, education, and marketing across all sales channels for the Company's Alternative Medicine Association ("AMA") and Infused MFG. ("Infused") cannabis and CBD lines. A native of Iceland, Ms. Vigil immigrated to the United States in 2001 and received her citizenship in 2010.
"We are witnessing a seismic shift in perception in the cannabis sector, where cannabinoids are disrupting the wellness market. We believe that 1933 Industries is at the forefront of this rapidly expanding industry, where we see cannabis establishing itself like other nutraceuticals", commented Mr. Chris Rebentisch, CEO. "Ester joined Infused in 2017 and quickly established herself as a leader in the Company and industry. She has been the driving force behind the impressive growth of the Canna Hemp™ line of wellness products to over 700 retail outlets across 46 US states,". He added, "Ester's vision and leadership, coupled with her solid background and experience will help us bring our hemp and CBD products to the mainstream marketplace."