Supporting EvidenceBefore I get crucified for saying something about this product being kosher and being aimed at a kosher consumer base. Why would they even go that route when the vast majority of the consumers they want to buy this product aren't Jewish? A lot of atheists won't touch products with religious affiliation and a lot of hardcore Christians won't touch it because it's Kosher. I know my Catholic side of my family would see that it's kosher and pour it down the sink - I asked to make sure. That's just the way things are with these kooky religious people. Making these things kosher actually reduces the TAM. https://www.sciencedaily.com/releases/2013/10/131003093041.htm