Red Light Holland Announces Happy Caps Mushroom Home Grow Kits Are Now Available in 13 Loblaws' Real Canadian Superstores across Ontario, Exceeding 70 Retail Stores Across Canada
2022-12-13 08:49 ET - News Release
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Loblaws has accepted Happy Caps Home Grow Kits in 13 of their Real Canadian Superstores, with a plan to add additional locations in calendar Q1 2023
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With the addition of Loblaws, Happy Caps Grow Kits are now available in over 70 retail stores in Canada, including 3 Canadian Tire stores
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Happy Caps sold 7,816 units from Nov 21, 2022 - Dec 11, 2022 across all sales channels
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Happy Caps recent weekly sales hit a new record, selling 3,327 units in one week, which was an increase of 617% year on year to the same week in 2021
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Happy Caps' Lion's Mane, Shiitake and Oyster mushroom kits sell for $20-$25 (MSRP) via www.HappyCaps.ca, Amazon (both USA and Canada), trade shows, garden centers, nurseries, seed shops and most recently, grocery chains
Toronto, Ontario--(Newsfile Corp. - December 13, 2022) - Red Light Holland Corp. (CSE: TRIP) (FSE: 4YX) (OTC Pink: TRUFF) ("Red Light Holland" or the "Company"), an Ontario-based corporation engaged in the production, growth, and sale of functional mushrooms and mushroom home grow kits in North America and Europe, and a premium brand of psilocybin truffles to the legal, recreational market within the Netherlands, in compliance with all applicable laws, is extremely pleased to announce that their portfolio company, Happy Caps Mushroom Farm ("Happy Caps"), has expanded their distribution of their Mushroom Home Grow Kits to over 70 retail stores across Canada, including 13 Loblaws' Real Canadian Superstores.
"We are elated with the overall growth of Happy Caps Home Grow Kits, and this has been a great month in terms of brand reach and sales. Having Happy Caps' Mushroom Home Grow Kits accepted into 13 Loblaws' Real Canadian Superstores, with a plan to expand into many more locations in the near future, is a very significant step for further brand and revenue growth," said Todd Shapiro, Chief Executive Officer and Director of Red Light Holland. "We are so proud of the founders, Andrew Kobayasi, Andrew Hatfield and our Chief Marketing Officer, Ridley Doolittle, who have all rolled up their sleeves and dug deep in the trenches to ensure smooth production and first-class operations to fulfill the Loblaws locations, while not taking their eyes off our overall growth in many other areas, including online sales. Additionally, we'd like to thank our partners at Acadian Exotic Mushrooms Farms, who own Holburne Mushroom Farm in Queensville, Ontario. Experienced farmers, Nick Furlano and Steven Rotiroti, have really stepped up to help us with production in a time of need as Happy Caps' Mushroom Home Grow Kits recently have been blowing past our original forecasts! We've always said the acquisition of Happy Caps presented a brand building opportunity that can contribute to our bottom line, as Happy Caps' products can currently reach consumers in a plethora of markets. The entire Happy Caps team will continue to work hard to increase points of sale so you too can hopefully 'grow with us'!"
Pictured: Happy Caps Mushroom Home Grow Kits
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"We are grateful for the relationships we have formed with Loblaws' representatives. As we continue to test and scale, we look forward to continuing to partner in an effort to serve the growing consumer trend of urban gardening and mushroom adoption." said Ridley Doolittle, Red Light Holland's Chief Marketing Officer. "We are learning that mushrooms and mushroom products are a very focused growth category for many grocery outlets and we are very pleased to be able to offer them a product that clearly consumers are loving!"
"I'd also like to thank our entire Happy Caps team and our partners at Holburne Farms. A big shout out goes to Lisa Darlington - she has helped with trade-show growth and as a key account manager and brand ambassador resulting in Happy Caps having its best week ever in early December and a great overall distribution and sales growth, including Canadian Tire stores, during this holiday season." added Mr. Doolittle.
"Our strategic objectives - with the Red Light Holland team are being met - to increase our points of sale and to continually grow our Happy Caps brand and increase revenues. Our social media interaction is gaining traction too - check us out on Instagram at www.instagram.com/happycaps.hfx. In my opinion Happy Caps Home Grow Kits make a unique and memorable Holiday Gift - it's not too late to order yours for this magical season," concluded Mr. Shapiro.
Happy Caps Mushroom Home Grow Kits are available for purchase at https://www.HappyCaps.ca, https://www.Amazon.ca, https://www.Amazon.com, Well.ca and now in 70 retail stores across Canada, including Loblaws' Real Canadian Superstores.
About Happy Caps Mushroom Farm
Happy Caps is an urban gourmet mushroom farm located in Halifax, Nova Scotia that specializes in quality 'grow your own mushroom kits' and mushroom plug spawn.
About Red Light Holland
Red Light Holland is an Ontario-based corporation engaged in the production, growth and sale (through existing Smart Shops operators and an advanced e-commerce platform) of a premium brand of magic truffles.
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