VSBLTY Groupe Technologies Corp C.VSBY

Excerpt from Sensormatic interview...

[colima]

The interactive digital content platform within Shopper Views seems to be a game changer and the value behind it is multifaceted. Could you tell us a little about that?

A:Through our partnership with VSBLTY, we can assess who is coming up to a digital display a media wall, a kiosk or even a cooler door. We can understand some basic demographic information about that person. These signals serve as a basic input to select from the media content library that is stored on local hardware. This content is delivered to the individual either as an ad, message, or an opportunity to learn more using a QR code. Many of our retail customers have experienced higher conversion on these products based on tailoring the media content around some basic assumptions related to age, gender, and current sentiment. We are pushing that customized Shopper Experience that many of our partners are looking for.

Q:Sensormatic IQ operating platform and VSBLTY partnership is unparalleled in this space. Can you talk about what has set the partnership apart?

A:VSBLTY is a market leader in digital media space, we are combining this with our Sensormatic data such as traffic counts to provide the total potential in the space – “Total number of Shoppers”. When you add our site level KPI’s related to draw rate, dwell time, and path analysis you start to understand the true opportunities for reaching and influencing shopper’s experiences. When you layer in path analysis throughout the space, there is a key opportunity to play an ad or influence Shoppers to venture to other areas of the space that they may not normally transverse. This partnership allows us to drive traffic into areas that have lower saturation. We suggest aligning ad content based on demographics and then look at the upticks in sales based on the media content that is play to your target demographic. Our traffic program allows us to capture events and marketing campaigns to understand the year over year trends and the impact of these programs.