Choom Holdings Inc CHOOF

This is INCREDIBLE News

[businessprof]

The latest news reinforces once again that Choom is a forward thinking player in the Cannabis space always looking to protect their shareholders.  Give the official press release a good read:

https://www.newswire.ca/news-releases/choom-expands-into-medical-cannabis-channel-with-the-acquisition-of-clarity-cannabis-medical-centres-700906142.html

From the 6th paragraph: The Clarity medical clinic model is easily scalable and transferable across the rapidly growing medical cannabis space, both domestically and internationally adding an important retail revenue stream to Choom's adult use strategy.

They use the word scalable because with Clarity's established infrastructure, Choom now has a much quicker and easier path to the adult use market.  This is a brilliant move.  Also pretty excited about the prospect of Choom going 'international'.  Anyway, Clarity give's them 5 brick and mortar locations not requiring any purchase of real estate, building permits, etc.  I'm not sure if Clarity's 5 properties are owned or leased, but that's really inconsequential as the real estate values (in terms of assets) will pale in comparison to the margins to be made in Cannabis retail.  Retail is where the big money is at, which is why I have always been big on Choom.  Unfortunately, this hasn't done much to help the SP today given the state of the overall markets. However, this will definitely speed up the introduction of the Choom brand to the retail market given that the acquisition includes these '5 new medical centres'.  This is very good news, and I'm sure this was in the works when Aurora put their money in a couple weeks ago.  The future of this company is starting to look pretty substantial.