Bottom line is the market doesn't like their productsThey did a great job of getting distribution and onto stores but it is clear they got first sales then no re-orders.
Now they hope that marketing relationships will help create buzz for the drinks but that only works if the marketplace hasn't already given a meh to the product line. Distributors and retailers know this brand is not a winner.
They will move onto another brand as they cannot waste valuable shelf space to something that does not move.