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Humanist on Jan 08, 2021 8:33am
Canntrust announ e launch of new medical brand ESTORA
CannTrust Announces Launch of New Medical Brand estora™ CannTrust Holdings Inc. Jan 08, 2021, 07:15 ET
Products now available for sale in medical channel through new ecommerce platform
VAUGHAN, ON, Jan. 8, 2021 /CNW/ - CannTrust Holdings Inc. ("CannTrust" or the "Company") announces it is re-entering the Canadian medical cannabis market today with its new medical brand estoraTM and will begin serving patients immediately.
estoraTM builds on CannTrust's foundation of consistent, high quality products, with a focus on providing superior patient care in every interaction, connecting patients, health care practitioners and partners with the educational resources and products they need to navigate each patient's unique medical cannabis journey.
"Since our inception, we have been dedicated to providing Canadians with consistently high-quality medical cannabis," said Greg Guyatt, Chief Executive Officer at CannTrust. "We're delighted to be launching our new medical brand estoraTM with a portfolio of medical cannabis products including oil drops, capsules and dried flower formats."
Many products are available for sale immediately through the newly launched ecommerce site www.estoramedical.com.
"We believe it was imperative to evolve our strong foundation in medical cannabis to meet the changing needs of our patients," said Guyatt. "estora™ has patient care at its core. We consulted patients and health care practitioners, learning more about their needs and refining our processes and product offerings to elevate their experience with us."
CannTrust remains under CCAA protection to facilitate its efforts to resolve its civil litigation claims and complete its review of strategic alternatives. These efforts are ongoing and confidential, and the Company is unable to predict either their timing or their outcome. In the meantime, with the reinstatement of its cannabis licenses and the ongoing restoration of its operations, CannTrust's re-entry into the medical cannabis business segment is an important part of its focus on rebuilding trust by delivering quality, innovative products to its patients and customers. For more information about CannTrust's CCAA proceedings, please visit: www.ey.com/ca/canntrust.
About estoraTM
estoraTM is a Canadian medical cannabis brand. Our portfolio has been designed with patients in mind, with easy-to-use formats and standardized processes, that ensure consistency and quality in every bottle. We're not just a medical cannabis provider, but a partner, providing guidance and support for our patients on their journey with medical cannabis, so they can focus on what's really important.
estoramedical.com
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