RE: 10 Billion industry .......That`s a nice ! Glad to hear Coca - Cola is checking out various cannabis companies., I.M.O I `d like to see them use the best cannabis in their drinks , that would be hydroponic , FSD pharma ( huge ) would be the perfect fit , and with the share structure , the perfect investment , I love their cherry cola , with some cannabis added would be a " HUGE" sale . I`m fortunate to live close to the U.S , to get that cherry cola , now bring it into Canada ., sell with the beer at your local grocery store , taste good to me ... eh!