RE:RE:RE:RE:RE:RE:RE:shareholders losing confidence after second cup dealing weedKirland, this bernard street is a non issue. Hiku has a google food court store in toronto, that does not sell cannabis and never will. this elite real estate presence reinforces the brand through sales of durable goods, and coffee. Tokyo Smoke is franchising, so no doubt Vancouver will have 2 or 3 stores in a matter of 24 months.
thanks for your glass half empty approach, as it forces investors to really dig into this misunderstood name. So, one thing i notice that you are missing from your analysis is "love". In any retail play, the company who wins the love game, wins. Hiku/Tokyo Smoke/Doja are oozing charm in their social media, in store designs, and overall look and feel, and i believe this is a factor you do not seem to be appreciating at all. I have a 15 years experience in branding for some pretty big names, and I can tell you that based on my experience Hiku has what it takes to win the branding game.
And im not alone in this assessment. Names from Lululemon, and Umbra are involved in this company. When you combine branding with investing the results are astounding. Weight Watchers, Apple, Five Below, Starbucks, Netflix..they won not only because they had good design, but also because they nutured the customer experience. this is an intangible and not easily quantified in annual reports. Very long Hiku, with an average buy in over about 1.90.