Fire & Flower Holdings Corp FFLWF

Really Good Results

[Oldweed]

It's all in the perspective of the pandemic, FAF was able to maintain sales (flat) through all the pandemic store closures and reduce debt costs.....this is really good news and a good indicator of how disciplined this team is. We have seen alot of quarterly results across the sector and all of the big players reported decreased sales and market share due to stiff competition and closures so FAF is proving their business model demonstrating they can get it done even in a very difficult environment. ATD has warrents they will have to exercise as it won't be long before MSO's will be looking for an entry into the Canadian market and what a prize FAF would be. Not only will it give an MSO instant retail access in Canada but it will give direct insight into what sells for the competition...priceless. I fully expect either a hostile takeover attempt buying up every available share slowly on the open market..in fact it is probably going on as I write, or we will be in a bidding situation.  ATD has a plan on their timetable and certainly won't feel pressured to accelerate it but this is a fast moving dynamic sector and they just might get the rug pulled out from under them!