Do Sales Matter? Board discussion is unreal. What's the most important thing of all? Real, demonstrable interest in Sage Ranch by buyers! Without this you're wasting your time so why start anything. Build and they will come ? In your dreams no one's that dumb especially when financing is at the project level. In other words the lender has no security other than the property and if SR fails all it's got is a lot that's worth a few million bucks as an empty lot.