RE:Google/ FB deal Triad of Revenue GenerationHas anyone noticed that there are not many electoral signs around town in response to the rush federal election. I saw a news report indicating that this election was called so quickly, and with supply chain shortages, there has been a marketing shift and the bulk of advertising and campaining this election is done through the digital and print media. A total and rapid shift which will benefit companies like Glacier who is doing close to $100m in digital and print media marketing.
With all segments firing on all cylinders and with this election, we can expect a beautiful next quarter.
nozzpack wrote: These deals with Google and Facebook platforms will provide Glacier with three new sources of revenue.
1.... they will now pay news organizations like Glacier for access to content
2....they will give Glacier an opportunity to sell on-line advertising around their stories,
3.....as well as sign up new subscribers
From these perspectives, it is now obvious why Glacier is undergoing a substantial hiring spree not only here in Canada but also in the much bigger USA market , as it ramps up to maximize revenues these new cash flow sources of operating earnings