There is quarterly variability, but the recent quarter is very close to 14 times net earnings ..
https://csimarket.com/Industry/industry_valuation_ttm.php?pe&ind=901
I have selected a range of net earnings gains to GVC as a result of the recent Google and Facebook compensation deals .
These represent my best estimates of the range which we can expect ....
$4 million per year gain in net earnings = $56 million gain in market cap
$6 million per year gain in net earnings = $84 million gain in market cap
$8 million per year gain in net earnings = $112 million gain in market cap
$10 million per year gain in net earnings = $140 million gain in market cap