Hill Street Beverage Company Inc Announces That its California Licensee, Cannadips, is in Production to Launch a THC Product Line Powered by DehydraTECH(TM)
CNW Group - CND - 1 hour ago
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Cannadips, the leading manufacturer of smokeless nicotine and tobacco free dips in the US, continues to pioneer the modern dip experience adding a new THC line to their successful CBD product line.
Hill Street Beverage Company Inc. (TSXV: BEER) is pleased to announce that its California licensee - Trinidad Consulting LLC, has started production in preparation to launch a new THC infused line of its top-selling Cannadips products. Powered by DehydraTECHTM fast-acting technology through a licensing agreement with Hill Avenue Cannabis, this latest innovation follows the extremely successful use of DehydraTECHTM technology in their national CBD product lineup.
Based in Humboldt County, California, Cannadips is the leading brand of smokeless nicotine and tobacco free dips in the United States. The company currently manufactures and distributes their popular CBD brand through exclusive licensee, Boldt Runners Corporation, in over 5,500 stores across the US. The modern oral pouch category is growing exponentially in the US, representing a $7 billion market category comprised of 6.5 million smokeless tobacco users. With the launch of the new THC line, Cannadips continues to lead innovation in the category, further pioneering the modern dip alternative.
"We're delighted that this latest Cannadips innovation is powered by DehydraTECHTM," said Craig Binkley, Co-CEO of Hill Street. "Our mission is to partner with brands that are driven to deliver premium quality and category leading performance. Cannadips aligns perfectly with these values as they constantly pursue the highest craft quality combined with the most advanced technology to ensure that consumers enjoy a superior experience. Cannadips has already proven that DehydraTECHTM technology is superior through their highly successful CBD product lineup."
Patented DehydraTECHTM technology improves the way active pharmaceutical ingredients (APIs) enter the bloodstream, delivering advantages such as faster onset and more predictable cannabis experiences for consumers.
"Delivering best in category value propositions is of utmost importance to us," said Case Mandel, co-founder of Cannadips. "In our quest to create the ultimate smokeless, oral cannabinoid experience for our customers, we found that DehydraTECHTM is the perfect technology for our products and is hands-down the highest performing technology we have tried. It preserves the valuable terpenes found in our cannabis extracts and increases cannabinoid bioavailability, allowing for quick absorption directly in the mouth."
The moment is right for launching Cannadips THC, as the Cannadips brand has strong awareness with CBD/hemp consumers which will provide a halo effect when it arrives in California dispensaries statewide. Cannadips has developed strong partnerships that will allow both speed to market and best in class sales and distribution. Their manufacturing partner ArcataX Inc provides best in class manufacturing and an exclusive distribution deal with Herbl, the largest cannabis supply chain company in California, will be key drivers of success at retail.
"At Hill Street we have a strong conviction to work with brands that matter. We believe in the power of cannabis and best in class science to create product alternatives that are both better and better for you", said Lori Senecal, Co-CEO of Hill Street. "The Cannadips products are a shining example of this commitment. They offer adult consumers a high quality product and a better alternative to tobacco and nicotine with CBD and now THC infused options. We're delighted that, with this launch, California becomes the next state where DehydraTECHTM THC will be active in the market."
The Cannadips THC line will initially be available in two strengths. The mega-dose cans will have 500mg of THC resulting in 25mg per pouch and the daily dose offering will contain 150mg of THC per can, or 10mg per pouch. The new line-up is anticipated to make its debut at the Hall of Flowers in late September and become available for pre-order before rolling out statewide in California in October 2021.