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Mega Brands Inc MBLKF



GREY:MBLKF - Post by User

Comment by valuedude1on Oct 31, 2013 11:25am
249 Views
Post# 21865289

RE:RE:Meg beats the street with $0.79 earnings

RE:RE:Meg beats the street with $0.79 earnings

From the MDA, this seems impressive:

Shipments to retail of
Call of Duty Collector Construction Sets began at the end of September,

contributing very little to third quarter sales. To date, Call of Duty at retail continues to exceed our

expectations with strong initial sales at retail.

In addition, we are further strengthening our offering with the launch early next year of a new umbrella

brand called ‘’American Builder’’ for the United States and ‘’World Builder’’ for international markets. This

core brand will be a collection of iconic names that are part of kids’ everyday lives, including Caterpillar,

John Deere and Jeep, with more to come.

We are also pleased to welcome Nickelodeon’s Spongebob Squarepants to the MEGA BLOKS family.

Spongebob is a global phenomenon, with one of the top rated kids TV shows and a movie slated for

theatrical release next year, the 10th anniversary of the property. We expect to be shipping MEGA BLOKS

Spongebob construction sets to retail in North America in the first half of 2014, followed by international

markets in the fall.

In summary, with our solid Preschool & Girls offering and recent traction in Boys & Collectors construction

toys, including the launch of Call of Duty Collector Construction Sets, we continue to focus on sustaining

our positive sales momentum through the balance of 2013.

In addition, we are continuing to move forward with initiatives to improve our balance sheet, global

manufacturing position and brand portfolio.


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