RE:Jay-Z is making moves, cannabis infused Ace of Spades?yes yes...lather rinse repeat...I get it. Not underestimating the hype potential here. The monogram reviews thus far have been fairly positive, so that's a good start.. I have it on watch because it has a lot of appeal as a trading stock but still a business model that has to be proven. Listen to the chairman of the board...TPCO is essentially 3 companies and several additional subsidiaries all cobbled together for his vision of Cali domination. Without the jay z and roc nation hype aspect I think the stock would be at $5 right now because anyone bright enough to actually look at the opex for Caliva and LCV would realize there's a lot of work to do to prove the vision isn't all hype.