Rubicon Organics Provides Update on Brand MilestonesRubicon Organics Inc. (TSXV: ROMJ) (OTCQX: ROMJF) (“Rubicon Organics” or the “Company”), a licensed producer focused on cultivating and selling organic certified and premium cannabis, today announced market share milestones across its product portfolio achieved in the fourth quarter of 2020. During this period, the Company expanded the number of Simply Bare™ Organic strains available and had its first full quarter of sell-through with six provincial distributors.
Simply Bare™ Organic recent highlights include:
- #1 Premium Pre-roll brand ($10+/g) and #4 Pre-roll brand (total market) in Ontario
- #1 Super-Premium brand ($50+/3.5g) and the #2 Premium brand ($40+/3.5g) for both Flower and Pre-roll in Ontario
- #1 Premium brand ($40+/3.5g) and #1 Organic brand ($40+/3.5g) for Flower and Pre-roll combined in British Columbia.
- #2 Pre-roll brand (total market) in British Columbia
- #1 Premium Pre-roll brand and #2 Premium brand in Alberta
- In total sales, Simply Bare™ Organic overall rank is #6 of 109 brands in British Columbia, #18 of 125 brands in Ontario, and #2 of 15+ premium brands ($40+/3.5g) in Alberta
"These recent market share achievements are the result of savvy cannabis consumers appreciating the quality of our sustainably grown and premium organic cannabis. We now have three brands across Canada to support our product innovation platform in 2021, which will include new strains, sizes and product formats of our flagship brand Simply Bare™ Organic and our 1964™ brand in Quebec, as well as the introduction of Lab Theory™ concentrate products across the country,” said Jesse McConnell, Chief Executive Officer.