GREY:SXHHF - Post by User
Comment by
horkalugion Nov 26, 2010 1:53pm
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Post# 17763405
RE: SONOMAX LAUNCHES RETAIL CHANNEL INITIATIVE
RE: SONOMAX LAUNCHES RETAIL CHANNEL INITIATIVESo they hire a consultant for 5 1/2 months to the tune of $31.5 k in shares. I guess if you don't have the money, that is pretty much your only option. Where do the shares come from? Yep, you guessed it..., Bank of Nick. Then you wonder why the 3rd quarter looks sooooo good.
These guys will have huge uphill battle and when it's all said and done, Nick will be able to blame them for their inability to get the product to market.
Has Nick even approached Costco? If there ever was expresslane to market, this would be the obvious choice. They have their own label (Kirkland), hearing aid center, electronics and contruction departments. Over 7 billion in sales worldwide and you have the perfect storm.
Naaa, sell them thru an optical store or better yet a guitar store.
My guess is the most expensive part of the V4 is the headband. Make that reuseable and drop the price of all models by $100 across the board and start thinking volume. Earplugs $50, low end earbuds $100 and high end $200. Grow from there or disappear.
If this consulting firm can get in the door at Costco, they've earned their cough, cough, shares.