Sky-high demand for Europe has tour ops urging early bookingsTORONTO — Unprecedented pent-up demand for travel in 2023 has created unprecedented pressure on travel inventory – so much so that for top destinations like Europe, the message shouldn’t just be ‘Book now’, but ‘Seriously, book NOW’.
Tour operators tell Travelweek that inquiries for Europe getaways this spring, summer and fall have soared as consumers rush to lock in their travel plans, amid this first full recovery year post-pandemic.
The demand for Europe as a safe and interesting destination is huge from all over the world and space is definitely booking up much earlier than usual,” says Laurielle Penny, Managing Director, Worldwide Quest.
And “prices are definitely higher” than most people are expecting, as much as 20% higher than spring/summer 2022, she adds.