RE:RE:RE:INVESTING 101 : SEE VIDEO ON " BOOK VALUE " Stick to blue-chips. They follow your ideals nicely. We are based on expansion, political climate, and speculation. My old school friends decades ago said there are three types of traders; investors, speculators and swing traders. You will never get these types to agree with the other group. There, mystery solved. Now you know why it's trading at a large multiple.