RE:Pattern of leaking to the PressI think we can all forget about stockhouse armchair investor's speculation. But that's just me. Hide yo shares hide yo wife because we buying everything.
Analystguy wrote:
In May this year, when Aurora and MedReleaf were in merger talks, information about a possible deal was leaked to the media. This forced a trading halt and subsequent clarification statement similar to what we just saw for the Coke deal. In my opinion the source of both the MedReleaf and Coke leaks points to the common denominator - Aurora.
If true, Why would Aurora engage in such practice?
One possibility is that one or both parties wish to test shareholder repsonse to any such news. With respect to the Coke deal, while the response from the Aurora side is obvious, I think Coke sought to understand shareholder reaction given its stockhoder base consists of conservative value investors (Warren B, instituitions, etc.).Looking at KO's stock price in response to the BNN report, it closed up allbeit by an insignificant .7 percent and closed down by a equal percentage on upon news of the clarification. My takeaway is that KO's shareholders appear either willing or indifferent to entering into the CBD drink infused space.
Another more sinister possibility is that ACB's Terry Booth saw this as an opportunity to demonstrate his deal making prowess and to asuage disgruntled shareholders that behind the scenes he is actually doing something. Should this be true and this grandstanding done without Coke's knowledge, I think we can all forget about a deal.