motley bullish omg shorts getting nervous"But not all hope is lost for Aurora. It can still turn things around if it religiously follows its cost strategies and continues to reduce expenses. The Canadian market is slowly advancing, after being held up with regulatory delays and oversupply, just a few reasons for the drop in sales last year. Ontario authorized its 100th retail store in June. Afew more U.S. stateshave marijuana legalization on the ballot this year, which could spell more opportunities for Aurora. The company also can use its new CEO's expertise in consumer goods and cannabis sectors to its advantage.