If the CEO is buying should you? Easy answer: yes. As reported by several people already, the CEO of Adcore Omri Brill continues to b-u-y! Insiders and CEO's only buy for one reason: they believe the stock is going up and is currently undervalued. Insiders literally have insider information to support their decision to buy. Smart retail investors should be adding alongside the CEO and insiders! Take advantage of opportunies and always be on the look-out for them - such as insiders buying!