RE:what if win win(ish)I see a dozen doors open to Air Canada and Aimia. Trashing the Air Canada created Aeroplan brand is not one of them but it's certainly a dark hole Air Canada can fall into to.
Very interesting saga in the world of Loyalty Programs. Ironically, it was Air Canada that made me a Aimia investor in the first place.
I don't feel a lot of loyalty from mothership Air Canada. They might be surprised to see people selecting alternate airlines to simply skip Air Canada and it's "loyalty of the year" .