Buy Air Canadathis is a huge positive for Air Canada... There will definitely be a lot of expenditures early on, but over the long term, Air Canada’s own loyalty program will be a huge driver of earnings once everything is ready to go.
Kenric Tyghe, a retail analyst at Raymond James, stated, “If Air Canada internalizes the program, the belief is they can … drive better profitability from the loyalty initiatives than by having the loyalty initiatives managed externally.” This will definitely a terrific news for long-term shareholders of Air Canada and devastating news for Aimia shareholders who were looking for a rebound.
-Motley Fool-