RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:It needs to break $2puffdragon699 wrote: 54568546846357 wrote: AC can`t launch there own until 2020... based on today's accumulation average the new members will keep point in account for 30 months. Can AC afford launching it's program and waiting till 2023 to start filling in the gap left by Aimia? Even if they can... it would mak emore sense for them to just buy out AIM at 500M in order to secure 500M/year in revenue.
That said Rovenescu is a d!ck head idiot...
3 years is perfect.Gives AC time to build the program and the technology to manage the redemptions/flight maintainence/changes/check-in/alerts directly thru the AC site...rather than a seperate site.
As an AC client who collects points....I welcome the new program!!!
I also think that from a marketing perspective....having their own bank issued credit cards,with the bank's promoting the AC branded product is a huge benefit for Ar Canada!
from a insfrastructure/technology point of view you are correct. But from a promotional and financial aspect this is terrible.
Also if you read through the review for Aeroplan you see that the #1 issue is the taxes and surcharges that AC charges to their Aeroplan redemption. Alot of Aeroplan redeemers try to fly with Swiss or United or any of the other airlines that do not charge these. When AC launches their own they risk reducing revenues associated to their rewards flights or see membership move towards other airlines that will not charge these. I think this might have been a point of litigation from AC. As a customer seen more and more availability on flights with Turkish, Swiss and United. Taking revenue away from AC as the don't charge taxes and surcharges and these are reveared as some of the best airlines.
At the end of the day most consumers are frequent shoppers and not frequent flyers. Even in the frequent flyers bucket most do not want to be tied into a specific airline with specific destinations, and specific capacity. They want to go from point A to point B in the best suitable flight for them. Loyalty to airlines is dying quickly just line it did in the telecom industry.