this company is so toast
Why would anyone buy stock in this company? Their contract with Air Canada is winding u and that is absolutely massive. Partners are dropping like flies because of it. You can't even get points at ESSO anymore!!! That's huge. Why would anyone want a points program that is just floating out there and not anchored to anything with so many well supported points programs out there.
I mean you can play this for penny trading if you want, but the trend is obvious. This company won't exist in a couple years. There is no reason for it to exist.