babyNew to the posting and have been following this company for a while. The money smarts are there, the product potential is there, it's all there but the one factor you are all missing coming from being a dad a few times over... the kids love the taste and it's a heathly way to provide nutrition where any problem may occur with anyother over the shelf product...and that is just the least of the potential. That my friends is all it takes to sell and provide what is needed. It will be an intersting ride.