SPREAD OUT ELSE !Even before U.S. launch , BABY had in one of its releases that H&H will be going after the french market first , they mention the Quarter it was happening in but I'm too lazy to look it up . ELSE is going to concentrate on more countries than products right now....the infant formula coming down the F.D.A. pipe ,it will be the crown jewel at ELSE.....ELSE has a massive Chinese , US , Canada ,and Europe as thier start up markets ....steady, solid execution , with every move successful