BlackBerry Ltd T.BB

BB's Colleen McMillan Offers a Nugget or Two to Chew On

[dwolfenson]

Colleen McMillan

BlackBerry has fine-tuned its Cylance portfolio to deliver a bigger return on investment in the midmarket and SMB segment for MSSPs and their customers, said BlackBerry Vice President of Global Channel Sales Colleen McMillan.

BlackBerry’s ROI advantage in the midmarket and SMB is even attracting partners to move off competitive offerings, said McMillan in an interview with CRN.

Underlying the company’s aggressive push into the MSSP market is a product portfolio that is “an absolute must-have” for midmarket and SMB customers, said McMIllan. “We have the proven solutions in the midmarket and SMB,” she said.

[Related: The 10 Hottest Cybersecurity Startups Of 2022]

“The first thing that partners look at is do customers absolutely need what we are selling,” she said. “BlackBerry has one of the first and most advanced AI- and machine-learning-driven cybersecurity endpoint protection products through the acquisition of Cylance with CylanceProtect and CylanceOptics. It provides that prevention-first-type solution that customers need.”

That Cylance product portfolio, which BlackBerry acquired nearly three years ago with the $1.4 billion blockbuster purchase of Cylance, is resulting in “tremendous growth” in the midmarket and SMB segments, said McMillan.

Among the ROI factors driving MSSP wins, said McMillan, is a cybersecurity product portfolio that has been designed for more rapid deployment into those midmarket and SMB accounts, requiring less technical resources. “It [offers] a more effective ROI as well as being more cost-effective,” she said.

BlackBerry Vice President of Cybersecurity Products Nathan Jenniges, a 10-year McAfee veteran who joined BlackBerry in January, said the company has a razor-sharp focus on the midmarket.

“We are really honing everything we are doing, from products to go to market to sales to the channel, really understanding that midmarket customer segment, what their needs are and optimizing for it … [including] our messaging, the channels we are marketing in and the partners we are looking for in this space,” he said.

The BlackBerry midmarket sweet spot is customers with 500 to 10,000 employees, said Jenniges.

[Yasch22]

This post has been removed in accordance with Community Policy

[dwolfenson]

Yasch, the quotes attributed to BlackBerry's McMillan and Jenniges are some of the most bullish I've read. No secret that the iOT division has solid footing. Whereas, we've been waiting for JG to make traction with Cyber. Provided Mcmillan and Jenniges comments are accurate, it would appear cyber is making traction. Again, aside from macro circumstances and a head shaking SP, I couldn&

[Paray99]

Some miracle has to happen lol! Chen cannot lead this any further up.... Any tech company once start falling apart, hard to recoupe. 

[Yasch22]

This post has been removed in accordance with Community Policy

[GWassrape192030]

Hey to too t, we get it, it's code between you and lil woof... your daughter wants to take it three ways from some tribal blackmen... banged hard like BlackBerry has been dropped... your daughter doesn't know what she wants until she is air tight. jaune chien has mangled this thing and you want to do code about BlackBerry getting buried three ways with the biggest hilti hammers. Dwolf

[dwolfenson]

Agreed, Yasch on all fronts. Was more or less being silly with respect to your daughter or any newbie. I'm less worried about Macro events, as I feel as though more bad news than not priced in. Spring will come, the war in Ukraine will one day end. Frankly, I'm most concerned about China... both from Covid perspective, as well as their fragile markets. One thing I was happy to see is

[framloeg]

Strange you wouldn't tell your daughter to invest in Bb for the long term????..... 

[Joey67]

This post has been removed in accordance with Community Policy

[GWassrape192030]

BS#1T... the words are old and the results continue to be delayed... this release is almost a year old... show investors the $$$$$$$... “tremendous growth” in managment share holdings, certainly not investors! That Cylance product portfolio, which BlackBerry acquired nearly three years ago with the $1.4 billion blockbuster purchase of Cylance, is resulting in “tremendous growth” in the