The Big Three Google and Apple are currently being talked down for a lack of innovation. The latest apple products are simply nothing more then slight redesigns of all things old. This lack of innovation is why BB went from highs over $100 to $6 lows. BB has just demonstrated that they can still innovate and not only innovate but once again be a leader in the smart phone industry. BB now has the best phone on the market and others will be forced to play catch up. I think we will see $35 by years end with BB. Possibly higher this sales on launch where an indication of a real and continued shift in users from other devices to the black berry.