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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments around the world. The Company operates through three segments: Cybersecurity, IoT, and Licensing and Other. The Cybersecurity segment consists of BlackBerry Spark, BlackBerry SecuSUITE and BlackBerry AtHoc. The IoT business consists of BlackBerry Technology Solutions (BTS) and BlackBerry IVY. The Licensing and Other segment consists primarily of the Company’s patent licensing business. The Company’s core secure software and services offerings are its Cylance cybersecurity and BlackBerry unified endpoint management (UEM) solutions, collectively known as BlackBerry Spark. Its Cylance cybersecurity solutions include CylanceENDPOINT, an integrated endpoint security solution that leverages the Cylance AI model and OneAlert EDR console. The BlackBerry UEM Suite includes the Company’s BlackBerry UEM, BlackBerry Dynamics and BlackBerry Workspaces solutions.


TSX:BB - Post by User

Bullboard Posts
Comment by cadiATSon Oct 19, 2015 10:30am
92 Views
Post# 24204273

RE:One more thing: Lumias aren't getting carrier support

RE:One more thing: Lumias aren't getting carrier support
Yasch22 wrote: Another point of connection between BB10 and the similar path Lumias are travelling.
BB10 suffered very seriously from the lack of carrier support, especially in Europe and North America. in countries where it was able to maintain that support -- as in Indonesia and South Africa -- BB10 continued to do surprisingly well.

Despite the earliy reviews and excellent specs for the Lumia 950, carrier support is going to be a big issue. Not one of the major carriers in Canada plans to sell it, and only ATT in the US plans to carry it. The issue? These guys look at their sales records, see that previous versions of high-end Lumias sold very poorly, and decide it isn't worth their while to (a) book the new 950 devices into their system, (b) spend time & energy dealing with MSFT reps, and (c) spend time and money on promoting the devices. Conversely, MSFT avoids the expense of having to modify their devices to suit the other three main American carriers, producing just the one custom-fitted device for ATT.

So, MSFT is doing exactly what BB did. They're building up online sales channels, hoping to generate sales of unlocked devices that bypass reliance on carriers. My gut feeling on this, all in all, is that MSFT will have about the same amount of success in selling the Lumia 950 that BB had in selling its high-end BB10s.


thanks for the post
Bullboard Posts