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Bullboard - Stock Discussion Forum BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments around the world. The Company operates through three segments: Cybersecurity, IoT, and Licensing and Other. The Cybersecurity segment consists of BlackBerry Spark, BlackBerry SecuSUITE and BlackBerry AtHoc. The IoT business consists of BlackBerry Technology... see more

TSX:BB - Post Discussion

BlackBerry Ltd > Fleetwise is too complicated for the average Joe to comprehe
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Post by REALALOY on Apr 09, 2023 4:43pm

Fleetwise is too complicated for the average Joe to comprehe

BlackBerry IVY ( BlackBerry and Amazon partnership) was built to make the car sensor data available in the cloud. The plan was to make it available to the car manufacturers... the car manufacturers owned the data... 

IVY is Cloud agnostics and can run on any cloud platform.

The next step is for applications to be built on the data that is being made available on the cloud. This would normally be expected of the car manufacturers or third-party companies who have been authorized by the car manufacturer to build the applications. 

However until the car manufacturers figure out all the details, IVY will not know what are all the requirements the car manufacturers would expect to monetize as applications on the cloud.... this is where Fleetwise comes in, Amazon teamed up with a few car manufacturers to figure out their requirements and build cloud products specific to AWS, it is a win, win for everyone.... IVY now gets more focus on what the manufacturer demands are and gets fine tuned as a Cloud agnostics product, and the more customers that Amazon signs up for Fleetwise more business for IVY. 

If not for Fleetwise,  IVY would not be a finished product when released in May... unless IVY had multiple sign-ups from car manufacturers,  but that would not have happened in a short period of time. Now it has been expedited by Fleetwise building the final products for the car manufacturers.... 

This whole thing would be too complicated for the average Joe posting on Stackhouse or Stocktwits...
Comment by yachtpro on Apr 09, 2023 6:14pm
And just to confirm unequivocally then, it's BlackBerry IVY co-developed with AWS, correct? My apologies for being an average joe layperson at best in this field at least.
Comment by TheKingReturns on Apr 09, 2023 8:52pm
RealAloy Buddy look at this article. Either IVY is completely gutted from the original concept or FleetWise has evolved to offer the same capabiliteis as Ivy. Remember, Amazon can develope a complete solution on their own. Yes BB has exclusive co-dev agreement but doesn't mean Amazon can't persue a full end to end solution on their own.  read this BMW announcement carefully. Amazon ...more  
Comment by TheKingReturns on Apr 09, 2023 8:54pm
here is the article read it carefully. FleetWise has evolved and stolen Ivy's features slowly and surely. The exclusive agreement doesn't prevent Amazon from developing their own organic product that competes with Ivy. Amazon wants the whole thing instead of cutting profits with 3rd party.  https://europe.autonews.com/automakers/bmw-amazon-partner-vehicle-data-software
Comment by REALALOY on Apr 09, 2023 10:32pm
IVY is being developed as Cloud and OS agnostic,  so next time Google Cloud announces that Gleetwise, don't go posting that BlackBerry and Amazon both lost the vehicle data monetization to Google..... BlackBerry QNX now running on 215M cars on the road today has a unique opportunity to collect vehicle data and send it to the Cloud in a secure way that only BlackBerry can do, and that ...more  
Comment by Joey67 on Apr 10, 2023 7:55am
This post has been removed in accordance with Community Policy
Comment by REALALOY on Apr 10, 2023 8:03am
If the hat fits....
Comment by dwolfenson on Apr 10, 2023 9:28am
Comical how some of the FUDlers aka Trolls have misrepresented Fleetwise as AWS tossing BlackBerry under the vehicle. Now they've moved to equating China/Taiwan situation to BlackBerry's ending Russia association. As short side desperation grows, I'm thinking meteor hitting earth and subsequent ice age could be next. The truth is that the writing is on the wall and many know it. 
Comment by Joey67 on Apr 10, 2023 9:33am
This post has been removed in accordance with Community Policy
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